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What could automation be worth to you?

Put in your own numbers. The estimate uses conservative assumptions taken from real client results, and you can see and change every one of them.

How much more revenue would you win if every lead got a reply in minutes and a proper follow-up?

Leads per month

Enquiries from forms, ads, calls and cold email replies.

Average value of a new customer

First-year value is fine if you don't know lifetime value.

Leads that become customers today

How fast do you usually reply to a new lead?

Minutes your team spends chasing each lead

min

Replying, follow-ups, booking, updating the CRM.

Hourly cost of that person

Salary plus overheads, per hour.

Assumptions (change them if you like)

Extra customers from automatic follow-up

Leads that went quiet and book after a nudge. We use 10%.

Share of chasing time the system takes over

iKeep went from 22 to 7 hours a week (68%). We use 65%.

Reply-speed lift used: under 5 min +0%, within an hour +10%, same day +20%, next day +35%. That's deliberately cautious. A Harvard Business Review study (2011) found firms that responded within an hour were nearly seven times as likely to qualify a lead as those that waited longer.

Where the assumptions come from

68%

Prospecting time automated

iKeep: 22 → 7 hours a week. The calculator assumes 65% of lead-chasing time is taken over.

62%

Admin time automated

Supreme Digital: 40 → 15 hours a week of manual ops. The calculator uses 30–65% depending on how routine the work is.

£128k

Pipeline from faster follow-up

Digital Monk: lead response went from two days to under four hours, and £128k of qualified pipeline followed in 42 days.

Got a number worth chasing?

Bring your estimate to a free 15-minute call. I'll tell you honestly whether it holds up, and which system would get you there fastest.

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